A Dessert A Day Keeps The
Dieting ‘Blues’ Away…

“Insanity is doing the same thing over and over again and expecting different results.”
Albert Einstein

I’m sure you’ve heard this classic definition of insanity attributed to our wispy haired friend before.

Break out of the Weight Loss Cycle

Break free from the Weight Loss Cycle

Well, it’s time to remove the strait jacket…

You’re here because you’re interested in losing weight.

More specifically, you want to lose fat while keeping your lean muscle, but regardless, you want to be lighter.

Have you been here before?

Perhaps, you’ve been here more than once?

If so, please take a minute to really think about the question that follows:

Were the weight loss approaches
you took in the past similar?



If they were, did they go something like, “Follow a diet and exercise more?”


Yes, you are insane. 😛

No, not really.

You’re just one of millions of people each year that set a goal to lose weight, experience some success, but then fall off and go back to your old ways and inevitably regain the lost weight (and often more).

Houston, we have a problem…

But the biggest problem with this weight loss cycle isn’t that it screws up your metabolism, or that it makes it harder to lose weight in the future.

It’s much more damaging…

Yes the effects that this cycle has on your body and it’s metabolism are real issues.

Luckily, your body is extremely resilient and when treated properly can recover from almost anything thrown at it.

chemoTake chemotherapy for example…

Chemo essentially involves poisoning yourself in the hopes that the poison kills all of the rapidly dividing cancer cells in your body.

Unfortunately, the chemicals used often kill other rapidly dividing cells in your body including those found in your bone marrow, digestive tract and hair follicles, which is why some of the most common side effects include immune system depression (you get sick easily), nausea and going bald

But your resilient body can even recover from an onslaught as powerful as this.

So your body is also able to recover from the onslaught of years and years of poor eating habits.

It’s a gift that we must be grateful for. And stop abusing.

No, the problem with this cycle is not the effects on our physical body.

The most damaging problem that the Weight
Loss Cycle has is on our psyche.

The vicious blow inflicted on our self-esteem

The frustration of trying and failing.


Feeling powerless. Like we have no control over our lives.

These emotional and psychological damages are much more serious problems than the physical effects the Weight Loss Cycle inflicts upon us.

Because these problems prevent the things that make life worth living.

Things like hope…

And optimism…

And joy.

How can we experience these positive things in our life if we don’t feel good about ourselves?

We might be able to fake it.

But it will be a veil, masking the pain deep inside.

Well, I have some good news for you today. A gift, in fact.

Whatever has brought you here this very moment has brought you here to read these words:


It really isn’t.

Even if you did lose weight, if you gained it back, it’s not YOU who failed.

It’s the APPROACH you took that failed you.

But don’t confuse this with the idea of not taking responsibility.

Because today, like, right now, your responsibility is to choose a different approach.

One that has the best chance of success.

Standard attempts at weight loss go something like this: tight-jeans-small

Put on old pair of pants. Find they fit a bit tight. Decide to go on diet to lose 10 lbs. Lose weight. Pants fit again. Go back to normal eating. Pants get tight again. Go on another diet to lose 15 lbs, this time with more willpower. Pants fit again. Promise yourself to stay on diet this time. Something stressful happens. Go off diet. Pants too tight again. Buy new pants. When these new pants get tight, rinse, lather and repeat.

Sound familiar?

Well, it’s time to do something different.

The story above reveals some of the most common mistakes made when attempting to lose weight.

Let’s talk about the 3 most common and then, what to do to unshackle yourself from the weight loss cycle forever.


Weight Loss Mistake #1

Jumping on the Latest Fad Diet

If you’ve been on more than one diet, you’ve made this mistake…

But don’t feel so bad.

A survey of 2,000 British adults found that the average 45 year old woman has been on 61 diets since the age of 16!

The same survey also reveals that the average diet lasts just 15 days.

This was just an informal survey and it doesn’t tell us what diets these people tried or which ones actually did lead to success (if any).

However, a look at 2 peer-reviewed scientific studies prove that it’s NOT about the diet. And they also reveal what is actually the most important factor.

The first study to review is the A TO Z weight loss study done, published by Gardner et al in 2007 in the Journal of the American Medical Association which looked at the results of 4 different diets after 12 months: Atkins (low carb), Zone (balanced macronutrients), LEARN (standard government recommendations) and Ornish (low fat).

Here’s what they found after 12 months:

Measure Atkins Zone LEARN Ornish
Weight (lbs) -10.37 -3.52 -4.84 -8.36
Body fat (%) -2.9 -1.3 -1.0 -1.5

The Atkins and Ornish diets lead the pack in terms of weight loss, but there are 2 take home messages here:

1) Completely opposite diets (Atkins=low carb vs. Ornish=low fat) are equal in their weight loss restuls, showing that there is no single perfect diet.

2) None of these diets prove very effective at all, especially since the women had an average body fat of 40% at the start of this study!

I wouldn’t be too happy to lose 3% body fat
after 12 months of dieting, would you?

But the second study to look at sheds some more light on the picture…

It was done by Alhassan et al and published in the International Journal of Obesity in 2008.

The researchers used the exact same data from the A TO Z weight loss study, but also looked at another factor, which proved to be the most important, which is ADHERENCE.

Here are the results from the study (within 1 pound, as the exact losses weren’t provided):

Group Atkins Zone Ornish
Most Adherent -18.26 lbs -8.14 lbs -14.3 lbs
Least Adherent -4.4 lbs -0.66 lbs -3.96 lbs

The take home message from this study isn’t that the Atkins diet is the most effective.

In terms of significance, it was equally as effective as the Ornish diet (low fat), which I’ll remind you is the completely opposite approach.

But the most telling numbers are the difference between those who adhered to their diets compared to those who didn’t, revealing that it’s ADHERENCE, not the actual diet that is the most important factor to losing weight.

While these #’s are averages, the subjects could have lost more weight if they’d actually been on the diet that worked best for their unique metabolism and lifestyle.

This would boost adherence and improve results.

So, the next 2 mistakes we’re going to talk about directly influence your adherence.


Weight Loss Mistake #2

Focusing on a Number Goal


The reason why I haven’t made any weight loss promises on this page is to avoid the one mistake that 99% of people make when trying to lose weight: focusing on a number for your weight loss goal.

Sure, it helps to know what we want to achieve and what direction we want to head.

But focusing on this goal can leave us victim to an inherent human tendency called “time discounting”.

Time discounting is the human tendency to devalue delayed rewards.

Studies have shown that when given the choice, we’d rather take $200 today versus $300 a year from now.

The brain discounts the value of money (or other rewards such as eating delicious food) over time, resulting in impulsive, short-sighted choices.

But achieving and maintaining your weight loss goal requires consistent selection of delayed rewards.

So when you’re presented with a batch of deliciously smelling chocolate chip cookies, even though you consciously don’t want to eat them, your brain subconsciously will forget about your long-term goal and focus on achieving the immediate gratification of eating the cookies instead.

So yes, know what your weight loss goal is and when you’d like to achieve it by.

Once you know it, put it away in the back of your mind to free up mental space to focus on the most important factors, factors that will help you fight your brain’s natural phenomena, such as the time discounting phenomena explained above.

You’ll discover more phenomena like this when we talk about the “Sweet Life” coaching process later.

For now, you need to make sure you avoid the 3rd most common mistake to stay on track:


Weight Loss Mistake #3

Relying on Willpower

Willpower requires energy.

Energy is a limited resource.

Therefore, when our energy is low, our willpower is low, too.

tired-womanImagine this scenario: you come home, tired from a long day at work or out running errands.

The house is empty and you’re looking forward to the solitude.

Your feet are sore and you just feel like curling up on the couch and zoning out while watching TV.

But you’re also ravenously hungry.

You remember the leftovers from last night’s dinner, so you go to the fridge, open the door, AND… <sigh> when you see that the leftovers are GONE.

So you go to the cupboard and the only thing ready for you to eat is a box of crackers. So you grab them and start munching as you find the # of the pizza place. By the time you get off the phone, you realize you’ve eaten half the package of crackers.

Oh well – you’ve already blown your diet, you might as well eat the ice cream too!

I’m guessing this scenario isn’t that far off of one that’s happened in your life.

And it’s one that will continue to happen in your life if you make the common mistake of relying on willpower to stick to a diet.

In fact, studies have proven this to be true time and time again.

I shared one such study with you via email last week. If you haven’t yet checked it out, click here to read it.

These are 3 common weight loss mistakes that you’ve probably made in the past and millions of others have made that keep them stuck in the dreaded Weight Loss Cycle.

You know you’ve got to change your approach.

You know that it’s not about setting a bigger weight loss goal. Or even a number goal at all.

And you know that it’s easier and more effective to shape your environment to support your efforts, rather than trying to rely on support from others or worse – WILLPOWER.

These things haven’t worked in the past.

And they won’t work now.

If you think otherwise, you might need to get fitted for a strait jacket.

So here’s the opportunity I’m making available to only 10 people right now.


The Sweet Lifestyle Coaching Program

The Sweet Lifestyle Coaching Program is a completely different approach to dieting.

In fact, it’s not a diet at all.

Following a generic diet that doesn’t involve YOU in the process or take YOU into consideration will always require WILLPOWEr, which you know, doesn’t work.

This has been proven time and time again to lead to long-term failure, disappointment and guilt.

Instead, we’ll be co-creating not only an effective plan, but one that you’re excited about and take ownership in.

There are 2 phases to the Sweet Lifestyle Coaching Program:


Phase One – REBOOT [7 days]

The REBOOT  phase includes a specific meal plan designed to:

  • Eliminate physiological sugar cravings by resetting the hormone insulin and the neurotransmitter dopamine
  • Cleanse your palate to make your taste buds more sensitive to sweet and salty tastes as well as more subtle flavours such as those used by wine aficiandos to describe their favourite drink
  • Teach you to differentiate between real and perceived hunger – this skill will help you know when your body needs food and when it’s simply wants food to eat
  • Shift your body into fat-burning instead fat-storing mode

Following this 7 day meal plan is essential for long-term success.

But it’s not something you will do forever – just 7 days.

The most important part of the REBOOT phase is where you’ll be guided through the Sweet Lifestyle Co-Creation Process.

Following a generic diet that doesn’t involve YOU in the process or take YOU into consideration will always require willpower to stick to.

This has been proven time and time again to lead to long-term failure, disappointment and guilt.

Instead, we’ll be co-creating not only an effective plan, but one that you’re excited about and take ownership in.

In the powerful Sweet Lifestyle Co-Creation Process, you will:

  • Understand how you’ve fallen into the Weight Loss Cycle and what you need to get out of it
  • Uncover the obstacles that have kept you failing and frustrated in the past forever
  • Set empowering goals that will give you the motivation and inspiration you need to follow through for the long-term (Hint: you WON’T be setting a goal of losing ‘x’ pounds in ‘y’ days)
  • Co-create a diet lifestyle plan based on your unique likes, dislikes, body and lifestyle that includes dessert… EVERYDAY if you want!
  • How and when to use the “Super Six” – 6 super simple tools and strategies that will keep you on track and keep you enjoying your new way of eating

You’ll also be registered into the Private Sweet Lifestyle Support Circle and taught powerful tools to keep you accountable and ensure your success.

After you’ve finished the 7 day REBOOT phase, it’s time to put your new lifestyle plan into action in Phase Two.


Phase Two – Living the Sweet Life [21 days]

Living the Sweet Life is all about putting the plan that you co-created and that you’re excited about into action.

You’ve got everything you need to finally break-free of the Weight Loss Cycle.

You’ve setup your environment to provide you with the support you need.

Now, the most important thing is to stay on track.

You’ll be supported throughout the 3 weeks through regular check-ins that will reinforce the powerful tools and strategies you learned during the REBOOT phase.

This is something completely different than anything you’ve done before.

I refuse to write another diet or weight loss book that will keep you trapped in the Weight Loss Cycle.

I want to help you make real change.

Change that lasts.

Together, we can help you break free from the Weight Loss Cycle for good.

In fact, my goal for 2013 is to help 1,000 women break free from the Weight Loss Cycle forever.

And because I want this to be a simple and effective program, I’m going to be totally hands-on for this first group.

That’s why I’m only accepting 10 people.

Plus, because you’ll be the first ones through, you can join now at the special “beta tester” rate of only $47.

I plan on charging a minimum of $97 for this program in the future, so get in on the ground floor and join this new approach that will finally help you achieve your goals AND maintain them:

Registration closes on Thursday, January 31 at Midnight EST (or earlier once 10 people have signed up).

Once you register you’ll receive initial instructions and your new lifestyle officially begins on Monday, February 4th, where you’ll begin Day 1 of the REBOOT phase.


To living the sweet life,


P.S. If you have any questions about this program, please email me at helen@thedessertangel.com and I’ll post and keep an updated FAQ below with the most common questions.